표준 IP(Internet Protocol) 사용- 네트워크 연결
교육(.edu), 비즈니스(.com), 비영리 단체(.org),
정부기관(.gov) 등 다양한 네트워크로 구성
이메일, 온라인 채팅, 자료 전송, 동영상 재생,
인터넷 음성망(VoIP), 월드와이드웹(www) 접속
전자서비스와 전통서비스: 핵심요소/보조요소
핵심요소: 제품
비 생산적 활동을 자동화 시스템으로 대체
- 노동비 절감
사람 사이 의사소통에서 언제 어디서나
사용이 편리한 자동화로 바뀜
e.g.홈쇼핑의 자동주문 할인
NFC chip(Near-field communication chip)
휴대용 기기에 신용 정보를 저장하여 카드 대신에 물건 구매
encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second one is economic recession. From 2007, world economy fell in to the deep slackness because of the Subprime mortgage crisis. At this event was joined together with Google’s revenue declined. Other issues are mobile revolution, moving center of value creation fr
Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers
Also most of libraries have gone to cities while rural areas are still being disregarded. So Library should establish at regular intervals to use small town people.
2. Academic library
1) Crisis of librarian
As ICT technology developed, It has brought lots of changes to library. Firstly, librarian work of information resource research, evaluation, selection, processing, offer etc. increased.
technology for their promotions. The use of hologram completes the packaging the promotional activities associated with your product and add some attraction towards it.
• Medical applications: Holographic techniques are widely used in various medical applications. It is used in CAT scans, X-ray, Ultrasound, Ophthalmology, endoscopy, orthopedics etc.
• Other applications: Holograms m
to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time delivery check system
Happy call and SMS service
Make efficient service performing and service communication in moment of service encounter
technologies: offshore outsourcing system while maintaining the level core technologies in plant production in the United States for special management to prevent outflow of core technology and suppress manufacturing partners to entering the Downstream.
3.4 Marketing Strategies
- 4Ps
1). Product
◦ High quality strategy - superb quality, design, after sales service
◦ Sup
encountered while using electronic mail.
7. The electronic mail system is rigid and inflexible to interact with.
8. I find it easy to get the electronic mail system to do what I want it to do.
9. The electronic mail system often behaves in unexpected ways.
10. I findJLcumbersome^to use the electronic mail system.
11. My interaction with t^e electronic mail system is easy for me to understand
Consumer Behavior in Service Encounters
서비스에 따른 고객들의 행동은 무엇인가?
고객들이 서비스를 이용할 때 어떤 위험을 지각하는가?
고객들이 기대치를 형성하는 방법 및 희망 수준과 낮은 수준의 서비스를 구별하는 방법은 무엇인가?
사람들은 자신이 받는 서비스를 평가하는데 어려움을 겪는 이유는